Illustration, Design, Motion

fliege_01fliege_02mutter_01mutter_02main_01main_02main_03main_04main_05main_06main_07main_08main_10main_11main_12main_13makingof

Youth Riddim Stopmotion Campain

In Cooperation with music label Urban Tree Music from Berlin I realized a promotional Youtube campain containing of 4 clips. The aim of the campain was to highlight the handmade and youthful feel of the album release “Youth Riddim” which is a compilation of songs of different artists. I created the world of “George”, a boy and music lover. The little boy introduces the album in a stop-motion video in which he plays the record, lays down to sleep while the music is playing and all artists are introduced. The main stop-motion clip had two forerunner clips which introduced the set, which I also built. The campaign was a success so far which a range of 7 k+ clicks whitin 3 weeks and massive facebook activity and shares (1800+). A making of video was also produced giving insight into the creation process.

Main Video
Pre-Clip 1
Pre-Clip 2
Making Of